Meet Our Expertise Team
WONG Cheok Lup
Cheok Lup is a digital powerhouse with practitioner experience across in-house, agency, and consultancy roles. Known for turning digital challenges into success stories, he brings a unique blend of technical expertise and business acumen to deliver impactful solutions that drive both growth and efficiency.
His expertise spans the entire digital experience journey, ensuring every digital move is backed by insights that drive real business impact. Constantly navigating the ever-evolving digital landscape, he is always tinkering with new technology, building small digital products and developing digital transformation framework for ecommerce.
Beyond consulting, he’s a certified ACLP facilitator, dedicated to sharing knowledge and empowering professionals. While being a wine & dine gastronomer, he often explores cooking & whipping up dishes for his close associates and friends.
YUE Zhi Yong
Zhi Yong brings over extensive experience across offline and digital marketing landscapes for both B2B and B2C environments. His expertise spans SEO, SEM, paid advertising, and data analysis has helped businesses to improve on marketing returns, brand visibility, and engagement.
In his previous tenure, he has delivered success in driving community growth for print and digital circulation with the integral use of effective digital channels, and also served as product manager on multiple occasions in implementing scalable solutions to build up digital assets. He excels at bridging communication between cross-functional teams, effectively managing expectations while providing alternative perspectives that mitigate potential risks and pitfalls.
Beyond his professional life, he is a connoisseur with a passion for coffee and whisky, often exploring new brews and creating unique whisky concoctions.