tinkerEdge Blog on SEO, SEM, Web Analytics, Digital Marketing

Paid Advertising
May 28, 2020
Cheok Lup

Are Programmatic Ads Delivering Results?

A case study on how we evaluate programmatic ad campaigns with performance-based marketing objectives to determine whether they are delivering results.

Paid Advertising
May 8, 2020
Kyan Ong

Moving away from Placements Targeting for Display Advertising on Google Ads

Instead of placement targeting, develop a strategy to define your customer persona and convert into audience targeting for display campaigns on Google Ads.

Paid Advertising
April 28, 2020
Cheok Lup

The Truths & Beginner Guide to Programmatic Advertising

Get valuable insights on how programmatic advertising works, and understand the considerations & costs before hopping into running programmatic ads.

Paid Advertising
April 27, 2020
Jun Wei Kwen

3 Approaches to create a Performance-driven Campaign Structure for your Google Ads account

Poor campaign setup in Google Ads may not spend your budget efficiently and lead to poor performance. Learn how to plan your campaigns structure effectively.

Paid Advertising
October 8, 2019
Kyan Ong

Why Responsive Search Ads are not producing the best results?

Featuring a case study on the use of Responsive Search Ads (RSA) and how to improve the performance of Google’s newest and most flexible ad format.

SEO
January 17, 2016
Cheok Lup

Avoid Cheating by SEO Consultants or Digital Agencies

Get tips on how to avoid being cheated by unethical SEO consultants or snake oil SEO salesman from digital agencies, when you are outsourcing SEO work.

Email Marketing
December 31, 2015
Genin Koh

Email Marketing Conversion Optimization: Conducting your Experiment

Sharing insights on making sense of the metrics in email marketing, and how to conduct effective email campaigns experiments.

Web Analytics
November 12, 2015
Cheok Lup

Explaining Marketing Attribution Models [Scenario Example]

Understand how each marketing attribution model presents the value of each marketing channel for digital marketers to spend their dollar effectively.

SEO
January 14, 2015
Genin Koh

Basic SEO Training Course for SIM YEN

tinkerEdge was invited to conduct a basic SEO training course for Sinapore Institute Management’s (SIM) aspiring entrepreneurs . Read on to find out more!

SEO
January 4, 2015
Cheok Lup

Use of robots.txt, noindex, nofollow, canonical URL & 301/302 Redirects

A comparison table on the use of robots.txt, noindex, nofollow, canonical URL, 301/302 redirects for Google crawling, indexing & handling duplicate pages.