Programmatic Advertising is one of the advanced paid media channels to run display ad campaigns via real-time bidding (RTB) on demand-side platforms (DSPs). Using instantaneous real-time data, this is done through the use of algorithmic buying and sale of advertising spaces which allow for precise segmentation based on demographics (age, gender, etc.), interest topics and geographical location of your target audience. This is one of the most efficient ways to deliver highly effective ads to the right audiences through a wide ad network reach.
The potential to deliver relevant advertisements to interested customers at opportune times has enticed digital marketers at all times. Compared with other channels, programmatic advertising can outreach to more potential customers across multiple ad networks at the same time, unlike Google Ads that only deliver ads within its own proprietary ad network. Digital marketers can also gain access to exclusive ad inventories or private ad networks, so as to drive targeted traffic that leads to incremental conversion.
How we can help in Programmatic Advertising?
Business Process Outsourcing (BPO) for programmatic advertising through the management of DSP accounts and the provision of transparent reports for our clients.
Conduct thorough checks and audits on DSP accounts to help our clients discover new opportunities and mitigate shortfalls to drive better ROI and formulate programmatic buying strategies that can boost the overall performance of digital marketing channels and facilitate in the running of campaigns.
Execution of programmatic advertising by setting up DSP accounts, necessary conversion tracking tools, and programmatic ad campaigns based on the industry’s best practices with the goal to streamline targeting and maximise the return on spending.
Programmatic advertising campaigns optimization through analysis of current ad campaign performance and automated bidding strategies to identify more opportunities to drive leads, conversions and sales revenue for your website. Recommendations to achieve monthly cost savings, better ROI through a lowered cost per acquisition (CPA) or an increase in return on ad-spend (ROAS) will then be provided.
