Adobe Analytics Funnel Reports

Transform your business with powerful Adobe Analytics solutions

In today’s data-driven marketplace, successful businesses don’t just collect data—they transform it into competitive advantages. Adobe Analytics stands as the industry’s most powerful web analytics platform, but its true potential is only realized through proper implementation and strategic configuration.

Convert data into actionable business intelligence that drives growth.

Adobe Analytics Implementation Approach

Data Discovery

Understand your business objectives to develop the implementation roadmap
Direction Arrows
Step 1

Configuration

Implement tracking codes with custom variables and events tailored to your business
Direction Arrows
Step 2

Reporting

Build custom reports and dashboards to assist in decision-making
Direction Arrows
Step 3

Support

Provide comprehensive training on Adobe Analytics and optimization support
Step 4

Advanced Segmentation Capabilities

Adobe Analytics provides sophisticated audience segmentation that goes far beyond basic demographic data. Create complex segments based on behavior patterns, conversion paths, and cross-device interactions to understand your customers at a granular level.

Cross-Channel Attribution Modeling

Understand the true impact of each marketing touchpoint with advanced attribution models. Adobe Analytics tracks customer journeys across devices and channels, providing accurate ROI measurement for every marketing investment.

Adobe Analytics Attribution Model
Adobe Analytics Cohort Analysis

Predictive Analytics & AI Insights

Leverage machine learning capabilities to identify trends, predict customer behaviours, and discover optimization opportunities automatically. Adobe’s AI-powered features help you stay ahead of market changes and customer preferences.

Enterprise-Grade Data Governance

Adobe Analytics provides comprehensive data validation, user access controls, and audit trails that meet enterprise security requirements.

Empower teams with
Adobe Analytics?

Learn from certified Adobe Analytics specialists

Start digital measurement with Adobe Analytics

Adobe Certified Experts

Adobe Certified Experts

Our team includes certified Adobe Analytics specialists with implementation experience across diverse industries

Business-Focused Approach

Business-Focused Approach

We don’t just implement technology — we solve business challenges with data insights from Adobe Analytics

What is the difference between Adobe Analytics and Google Analytics?
Features
Adobe Analytics
Google Analytics 360
Ad Hoc Reporting
Flexible drag-and-drop interface (Analysis Workspace) for quick custom reports with no data sampling and unlimited calculated metrics
Rigid UI requiring more time to build reports, with data sampling when limits are exceeded and only 50 calculated metrics allowed
Customer Journey Analysis
Full omnichannel data collection out of the box, with ability to apply metadata changes retroactively during campaigns
Limited to site, search, and advertising data with siloed channel information and no retroactive metadata changes
AI & Machine Learning
Adobe Sensei provides intelligent alerts with context, anomaly detection across all dimensions, contribution analysis for root causes, and automatic audience clustering
Basic automated alerts for traffic spikes/dips only, limited AI scope restricted to Google properties, no audience clustering capabilities
Audience Segmentation
Advanced sequential segmentation, segment stacking and comparison, with omnichannel variables for flexible targeting
Limited pathing analysis, fewer segmentation variables due to data silos, and manual segment definition without statistical validation
Data Integration & Activation
Native integration with entire Adobe Experience Cloud ecosystem plus extensive third-party partner network
Primarily integrates with Google's own ad products, limited third-party integrations outside Google ecosystem
Data Accuracy & Scale
No data sampling, unlimited touchpoint capture for complete analysis
Data sampling occurs when monthly limits are exceeded, potentially impacting accuracy

Implementation usually takes 4-6 weeks depending on complexity and requirements. ​

We offer quarterly business review sessions, additional training, and technical support. Our goal is to ensure your Adobe Analytics implementation continues delivering value as your business grows and evolves.​

Setup Adobe Analytics today

Schedule a 30 minute call to discuss your priorities and goals.

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