Accelerate e-commerce growth with AI-powered shopping ads

Shopping ads improve product visibility and drive relevant customers from search results or ad placements. Product visuals, promotional prices, catchy product titles and relevant information are featured to make it easier for shoppers to find and compare items.

Marketing Funnel

AI-powered shopping ads can reach visitors and customers through the entire funnel stages

34

of shoppers has a strong habit to shop online at least once a week

Source: Forbes
36

of product discovery is from shopping listings on Google search

Source: Shopify
76

of search ad budget for ecommerce industry is spent on shopping ads

Source: Smart Insights

Key fundamentals for shopping ads success

Product Data Optimization

Enrich every product SKU with optimized titles, descriptions, attributes – weight, country of origins, size, colour, and high-quality images

Consistent Inventory Levels

Out-of-stock items waste ad spend, frustrate potential customers and reduce ad reach, while insufficient stock lead to missed sales

Start your journey to higher ROAS

Google Ads :
Meta Ads : Brand Short Description Type Here.
Microsoft Advertising : Brand Short Description Type Here.
Google Performance Max Campaigns

Performance Max Campaigns

AI-powered shopping ads to reach converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps

Meta Advantage+ Sales Campaigns

Meta Advantage+ Sales Campaigns

Use of machine learning to create up to 150 creative ad combinations and deliver the highest performing shopping ad variation to potential customers

Collaborative Ads (CPAS)

Collaborative Ads (CPAS)

Brands can run shopping ad campaigns for their products, and in turn these ads direct traffic to a marketplace/retailer partner’s website, mobile app or store to complete the purchase

Product data feed structures are key success to shopping ads

Product SKU Data

Product SKU Data

Prepare all the SKU data fields that are required for the product data feeds
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Step 1
Configuration

Configuration

Connect product data feeds to Google Merchant Center or Facebook Catalogue
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Step 2
Automation

Automation

Setup automation to update product data feed, e.g. price changes, availability
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Step 3
Analytics

Analytics

Track ecommerce performance, e.g. sales revenue, SKUs sold, quantity
Step 4

Drive higher e-commerce sales today

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