- Who we are
Born to Fix What's Broken
The best artisans know that mastery comes not from dramatic changes, but from countless small iterative. This philosophy inspired tinkerEdge — named for the deliberate art of tinkering, where each refinement brings you closer to perfection.
Building digital experience shouldn’t be this hard. Yet everywhere we looked, we saw the same problems: strategies that sounded great on paper but failed in execution due to human-related factors, implementations that doesn’t bring value to customers, and businesses sunk in with systems that held them back instead of propelling them forward.
We’re fixers by nature. Our team of robust, dynamic practitioners thrives on solving the problems. Through iterations and refinements, we turn struggling initiatives into success stories.
- Who we have
Our Amazing Team
Cheok Lup is a m-shaped digital practitioner with experience spanning across in-house, agency, and consultancy roles. Known for turning digital challenges into success stories, he brings a unique blend of technical expertise and business acumen to deliver impactful solutions that drive both growth and efficiency.
His expertise spans the entire digital experience journey, ensuring every digital move is backed by insights that drive real business impact. Constantly navigating the ever-evolving digital landscape, he is always tinkering with new technology, building small digital products and developing digital transformation framework for ecommerce.
Beyond consulting, he is dedicated to sharing knowledge and empowering professionals. While being a wine & dine gastronomer, he often explores cooking & whipping up dishes for his close associates and friends.
Zhi Yong brings over extensive experience across offline and digital marketing landscapes for both B2B and B2C environments. His expertise spans SEO, SEM, paid advertising, and data analysis has helped businesses to improve on marketing returns, brand visibility, and engagement.
In his previous tenure, he has delivered success in driving community growth for print and digital circulation with the integral use of effective digital channels, and also served as product manager on multiple occasions in implementing scalable solutions to build up digital assets. He excels at bridging communication between cross-functional teams, effectively managing expectations while providing alternative perspectives that mitigate potential risks and pitfalls.
Beyond his professional life, he is a connoisseur with a passion for coffee and whisky, often exploring new brews and creating unique whisky concoctions.
- Who we work with
Trusted Worldwide
Work on wide range of digital initiatives from market expansion to optimization to drive competitive advantage.
Local Success
Execute digital strategies to accelerate growth and capture digital opportunities
Collaborative Excellence
Amplifying our capabilities with specialist partners
